Virtually every advert on the TV is about deep fried food, cockroach control, or medicines.

Maybe with less food around, there’d be less cockroaches, and less need for medicines to treat diet related conditions…

It is quite disconcerting – legally they have to read out loud all the possible side effects of any drug advertised.

So there is some headache tablet being advertised, scenes of blue skies and children smiling and playing, with a voice-over advising of the possibility of erectile dysfunction and piles.

Only in America.